Valista’s Campaign Analytics

Valista have announced the addition of a comprehensive ‘Campaign Analytics module' to its Operator Payments Service. This new module enables operators to more accurately determine individual mobile campaign effectiveness, analyze trends, project revenue and plan network capacity when approving and provisioning new campaigns.

The Campaign Analytics module allows mobile operators to predict specific metrics of campaigns based on partner performance history, related popularity of similar campaigns and other trends. This enables operators to better determine which campaigns may be successful and plan performance from both a revenue and network traffic perspective.

“As the market for digital content and services grows, it is critical that mobile operators have greater insight into their partners' campaigns,” comments Fran Heeran, CTO, Valista. “With Valista's Campaign Analytics module, operators can more effectively manage their partners and associated campaigns promoting those campaigns and partners which perform the best whilst understanding and planning network requirements.”