M-ticketing reaches Eastern Europe

The two companies have teamed up to provide m-ticketing solution for fans attending selected music, theatre, party, festival and sports events. Broad deployment of an m-ticketing service is the first of its kind for Eastern Europe and is set to transform the live event experience by offering a more convenient ticket delivery service for Ticketportal customers.

The platform works by customers selecting the event they want to attend on Ticketportal's website (www.ticketportal.cz, www.ticketportal.sk, www.ticketportal.hu and www.ticketportal.pl). The customer opts for m-ticket delivery and Mobiqa create a standard barcode and unique customer number, tailor it specifically to the customer's mobile phone make and model and deliver it to their phone in the form of a standard text message. The customer then takes their phone to the venue where it is scanned by staff to allow them entry to their event.

M-ticketing holds many advantages over paper ticketing. Delivery of the ticket to the customer's mobile phone is more convenient as there is nothing to lose, leave behind or wait for in the post. Mobile ticketing also reduces the operational, handling and distribution costs associated with traditional paper ticketing and is more environmentally friendly. Mobile tickets are harder to transfer than paper tickets and so reduce touting and counterfeiting and they are also highly versatile as they can double up as a voucher or coupon for food or drink at the venue's concession stands.

The first events to go mobile include Carlos Santana, Grand Prix BRNO, Masters of Rock, Scooter, Nick Cave and the Bad Seeds, Mighty Sounds, Judas Priest and Orange Music Summer.