ICICI Bank Launches ‘iMobile’ in India

ICICI Bank, India's second largest bank has launched ‘iMobile', an m-banking platform on mobile phones. iMobile allows practically all internet banking transactions to be done via a mobile.

Customers can transfer funds to ICICI and Non ICICI Bank accounts. The application covers Savings bank, Demat, Credit Card and Loan accounts. Customers can also pay their utility bills and insurance premium through this facility. ICICI says this facility is to be offered free of charge to customers.

Customers who are already registered for mobile alerts will be able to download the application by sending an SMS ‘iMobile' to 56767661. Customers who have GPRS connection will receive a WAP link for activation. Customers who do not have GPRS can download iMobile from ICICI Bank.com on their desktops. It can then be transferred on to their handsets using either Bluetooth or data cable.

“ICICI Bank has always focused on innovation to improve customer experience,” says Mr. Vaidyanathan, executive director, ICICI Bank. “India has only 20m internet connections and has over 200m mobile connections. With this application, most features of internet banking will now be available on mobile phones, providing a breakthrough improvement in banking services.”

In addition to easy access and anytime anywhere banking, iMobile offers complete security to customers transacting on the mobile phones. Customers will be required to enter 4 digit PIN for entering the m-banking application, which will prevent unauthorized use of the service.