Arby's Restaurants roll-out mobile coupons

Cellfire has announced that Arby's will use its service to distribute mobile coupons redeemable at 250 restaurants throughout Atlanta, Birmingham, Dallas-Ft.Worth, Los Angeles, and Tampa-St. Petersburg.

Arby's is adding the mobile component to complement its traditional marketing promotion strategy to reach consumers on-the-go and enhance customer interaction with the brand. "Cellfire's mobile coupons help us deliver value right into our customers' hands when they are on-the-go and looking for a deal," comments Cyndi Richardson, VP company marketing, Arby's Restaurant Group.

Now Arby's is offering the following exclusive Cellfire mobile discount offers in Atlanta, Birmingham, Dallas-Ft. Worth, Los Angeles and Tampa-St. Petersburg:
• Buy One Get One Free Beef 'n Cheddar sandwich
• $0.79 Jamocha Shake
• Free Chicken Filet Sandwich with purchase of medium fry and medium drink

To access these mobile deals at Arby's and other discounts from Cellfire, consumers register at Cellfire.com or send a text message with the keyword ARBYS to 22888. "Brands are always looking for ways to more effectively communicate with customers," says Brent Dusing, CEO, Cellfire. "Mobile devices enable a one-to-one interaction, immediacy and accessibility which surpass what other media can offer, allowing innovators like Arby's to engage consumers wherever they may be."

Consumers access the Cellfire m-coupon service through an application that resides on their mobile phone or through a mobile web browser. New offers are added frequently, and users can access the service to discover and use discounts specific to their geographic area. Coupons are displayed in an organized manner, allowing consumers to navigate through coupons by category and select the offers they want to use.

Cellfire is a free service, although standard data or usage charges apply depending on the carrier or data plan. While consumers can use text messages to initiate Cellfire registration and save offers for future use, Cellfire says it is not a text message coupon service.